2013 Movie News Archives

December 29, 2013: "Man of Steel" Viral Campaign in Top 15 of 2013

Man of Steel The viral marketing campaign for "Man of Steel" has been voted in the Top 15 Viral Campaigns of 2013 by MovieViral.com.

    The viral marketing for Man of Steel took a different approach from the rest of the films. It sent out a message, literally. The DSRW website (and the official website) started it all with sending out a message determined to be unclear due to the massive amounts of static. It was up to fans to clear it all up and dechiper it. But that wasn't the only message sent out during the viral campaign. More mysterious transmissions started to appear on the viral website. Once decoded, they lead to other sites like countdowns to the new trailer, hidden Easter Eggs, and better yet: even more viral websites. But there were also a few fun games to please to ease off the scavenger hunting pressure. Man of Steel apps like the Man of Steel Glyph Cypher allowed Superman fans to find out their Kryptonian heritage. And famous celebrities tried to figure out how the Superman shaves if he is supposedly indestructible. Even after the movie was released, the Man of Steel viral continued to thrive. Heading into the release of the Blu-ray/DVD, a viral site to teach you about the Krypton's language, culture, and military was launched. Though it didn't have anything to do with the viral campaign per say, it was a nifty marketing gag to get fans roped in to buying the DVD.

Source: MovieViral.com



2013 Movie News

Listed below are all the Movie News items archived for 2013 organized into various categories:

“Man of Steel” Movie News:

“Superman/Batman” Movie News: “Justice League” Movie News: “Superman: Unbound” Animated Movie News: “Justice League: The Flashpoint Paradox” Animated Movie News: “Justice League: War” Animated Movie News: Christopher Reeve Movie News: Other Movie News:

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