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2007 TV News Archives

October 3, 2007: 4Kids Entertainment Signs Deal with The CW Network

4Kids Entertainment Signs Five-Year Deal with The CW Network To Partner with The CW and Program Its Saturday Morning Kids Block

Deal Starts in the 2008 -- 2009 Broadcast Season

4Kids Entertainment, Inc., a global provider of children's entertainment and merchandise licensing, announced today that it has partnered with The CW Network to program its Saturday morning kids block for five years beginning with the 2008-2009 broadcast season. 4Kids will be supplying five hours of children's programming per week to The CW Network for the block, which is broadcast on The CW on Saturday mornings between 7 a.m. and 12 p.m. 4Kids will also sell the national commercial advertising in The CW Network's kids block.

"We are delighted to be in business with The CW and secure distribution of 4Kids' content for the next five broadcast seasons," said Alfred R. Kahn, 4Kids Entertainment's Chairman and Chief Executive Officer. "We have had tremendous success over the years collaborating with CW Network partner Warner Bros., to whom we licensed 4Kids' hit TV series and movies such as Pok�mon and Yu-Gi-Oh! We think The CW's outstanding affiliate lineup and young target demographic make the network a perfect fit for our programming and business initiatives," said Kahn.

"The last number of years have seen significant consolidation in the world of Kids' programming," said John Maatta, Chief Operating Officer, The CW. "It is important to us to continue to present young viewers with quality entertainment choices on free-over-the-air television. This is a great transaction for both The CW and 4Kids Entertainment. It is especially gratifying to work again with 4Kids, a recognized leader in children's programming, with whom we have shared so much past success. The agreement with 4Kids with its substantial resources and laser-focus in this arena, will position The CW to continue as a leading supplier of kids programming on broadcast television."

Under the terms of the deal, The CW and 4Kids will share in national ad revenue from the block, with the network's share of revenue to be applied against a guarantee to be paid by 4Kids to The CW. 4Kids and The CW will work closely to maximize the ratings and economic success of the block.

"We have tremendous faith in Saturday morning kids television, and with this deal we've renewed our commitment to remain a major player in children's entertainment," said Norman Grossfeld, President of 4Kids' subsidiary 4Kids Productions. "We look forward to embracing the fans of Kids WB! and we welcome the opportunity to work with all the production companies, program distributors and advertisers that share our passion for the kids business. We also continue to value our relationship with the Fox Network and its affiliates. Fox recently exercised its option to extend the term of our deal with them through the end of the 2008-2009 broadcast season."

"Clearly, this was an issue that we examined closely with our partners at CBS. We fully believe it makes the most business sense for The CW in this broadcast marketplace. That being said, Warner Bros. has a long, successful track record in the animation business and we absolutely intend to stay true to our heritage by producing world-class animated entertainment for the children's market be it for cable, direct-to-DVD, broadband, wireless and platforms of the future. This is an important business that touches many of the Warner Bros. divisions and we have confidence that Lisa Judson and her team at Warner Bros. Animation will continue to build towards future opportunities", said Bruce Rosenblum, President, Warner Bros. Television Group.

About 4Kids Entertainment
Headquartered in New York City with an international office in London, 4Kids Entertainment, Inc., is a global provider of children's entertainment and merchandise licensing. 4Kids, through its wholly owned subsidiaries, provides domestic and international merchandise licensing; product development; television, film, music and home video production and distribution; and Web site development. For further information, please visit the Company's Web sites at www.4KidsEntertainment.com and www.4Kids.TV.

About The CW
The CW Television Network was formed as a joint venture between Warner Bros. Entertainment and CBS Corporation. The CW is America's fifth broadcast network and the only network targeting young adults 18-34.